Case studies

Sites we've built and run.

Some of these are our own portfolio properties — sites we built, own, and operate. Others are anonymised client engagements where we can't share names. Both are real builds, on live infrastructure, judged by commercial outcomes.

Studio portfolio

Sites we own and run.

Honest framing: these are properties Raven Design built, hosts, and operates. We use them as our own proving ground — every technique we sell to clients gets tested here first.

Client engagements

Anonymised case studies.

Three engagements where the client prefers not to be named. Numbers and timelines are real; identifying details have been blurred. Where we say "double-digit" or "noticeable" — we mean it; we'd rather understate a real result than overstate an unverifiable one.

AnonymisedCork-based home-services SME
Growth tier · 2025

From quote-form silence to qualified weekly leads

Brief: Cork-based home-services SME with a starter site that wasn't delivering enquiries. Wanted "more leads" without an obvious budget for ads. Existing site was a drag-and-drop builder, slow on mobile, no schema, weak local-SEO signals.

What we did: Rebuilt on a Growth tier — five service pages with intent-mapped headings, a quote form with conditional questions to qualify lead temperature, full local-business schema, GMB cleanup. Wired Matomo, Search Console, and a single conversion page.

Outcome (six months post-launch): Form submissions moved from intermittent to a reliable weekly cadence. Organic traffic for the core service-area queries doubled. The owner stopped buying paid clicks for the head terms — organic was carrying them.

Growth tier Local SEO Lead capture
AnonymisedPublic-sector-facing consultancy
Custom tier · 2024

Tender-ready credibility for a six-figure RFP

Brief: Specialist consultancy bidding on a six-figure public-sector RFP. Their existing site looked DIY, didn't tell their story, and was costing them at the credibility stage of evaluation. Three weeks to respond.

What we did: A focused Custom build under a tight deadline — case studies, methodology pages, team bios, accreditation badges, downloadable capability statement. We mirrored the language buyers used in similar RFPs, not the language the consultancy used internally.

Outcome: They progressed to the shortlist (we don't know the final award outcome). The RFP feedback specifically called out the website as evidence of "delivery maturity". The site has since underpinned three further pitches.

Custom tier Tender-ready Credibility
AnonymisedB2B SaaS, Dublin
Branding + Custom site · 2025

A grown-up brand for a growing-up product

Brief: B2B SaaS that had outgrown its founder-era brand. Logo and palette were doing the company a disservice in late-stage sales conversations. They wanted the brand and site to match the technical maturity of the product.

What we did: Full branding project — discovery, identity system, voice guide, full guidelines PDF — followed by a Custom-tier site rebuild. Migrated their case studies, integrated their existing pricing API, redesigned the dashboard login surface for consistency.

Outcome: The new brand shipped first; the site followed three weeks later. The team reported a noticeable lift in deck-stage conversion in the next quarter; their head of marketing told us the cleaner brand "stopped being something we had to apologise for".

Branding Custom tier B2B SaaS
AnonymisedSpecialist retailer
SEO retainer · 2024–25

An organic content engine that paid for itself by month four

Brief: Specialist retailer with a credible existing site but flat organic growth. They were spending heavily on Google Ads and wanted to lean less on paid. Six-month engagement to design and run an SEO content engine.

What we did: Keyword map, twelve briefs over six months, on-page optimisation pass on the existing 40 pages, internal-linking refactor, schema completeness audit. Honest monthly reporting — what moved, what didn't, what we were trying next.

Outcome: Organic sessions on the targeted page set roughly doubled by month four. The retainer paid for itself in saved ad spend by month four; they kept it on month-by-month and trimmed paid budget by a meaningful share.

SEO retainer Content Retail

Want a written audit of your current site?

Real document, no call. Messaging, UX, SEO, trust. We'll tell you whether a rebuild is worth your money — even if the answer is no.

Request your audit