“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot — it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”
This quote from John Ruskin was written on a bookmark used to advertise my father’s printing business. Growing up in the 60s I don’t think I fully understood what it meant. I do now. We tender for design work all the time and with the economic downturn the lowest bidder is the winner. I also have presses full of time saving devices I bought for nothing – that actually do nothing. More shite.

John Ruskin was not a business man but made his living as an Art Critic, Poet and Artist. His essays were very influential for the time. This image painted at the end of the 19th century of Victorian London is from Art Market Monitor it doesn’t have much to do with this post but it was painted around the time Ruskin was writing.