Never under estimate the power of casual gossip. I love TED and have posted some of the best ones here. But although TED is about spreading ideas – I doubted these reached everyone. In Buenos Aires they thought that too and looked to find a way that would spread the TED message in a more equal way. The answer was Taxi drivers. 50 Taxi drivers were invited to TED talks in the city and then sent out to tell the Buenos Aires public. Next time you want to tell people something maybe there’s a better way to do it. Good old – Word of Mouth.
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