Next time we are recruiting here in Raven we might make a video like this. The people at Sapient Nitro are famous for their creative thinking – they’re the agency that came up with the Best Job in the World campaign, that’s the one where people were invited up upload a 60 second video of why they should be the next caretaker of a paradise Island off the coast of Queensland. They got 35,000 applications.
“Best Job in the World” won 3 prizes at the Advertising Awards in Cannes in 2009 I don’t think they’d get many for this! Having your own HR Department as the client might have something to do with it…