Huggies is upping their GAME with the launch of “A Denim Diaper” – a nappy with a printed pattern of simulated denim that includes stitched seams and back pockets. The stylish disposables are up against Pampers who have collaborated with Fashion Designer Cynthia Rowley. Rowley has created 11 new chic styles  include pastels, stripes, madras, pockets and prints – but something tells me that Huggies is on to a winner. The voiceover in the short promotional video says ” When I’m doing a Number Two – I look like Number One”

Scroll down and see Rowley’s designs, they’re good but no match for cool Mr. Huggie. I can’t remember that last time I changed a nappy but things have moved on… Where will it all end?

 

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Eleven of the designs that Cynthia Rowley has designed for Pampers.