“My father often used to talk about that old proverb. ‘Even a stopped clock is right twice a day’. In other words, everybody you meet has something to teach you – if you take the trouble to find it. The most unlikely person can enlighten your life. That’s tremendously important for the self-worth of the people you meet, as well as your own.

There are all sorts of ways in which we’re not equal, but we are all equal in what we can strive for. When I interviewed Senator Robert Kennedy back in 1968 – the last interview he gave before his assassination – I asked him how he would like to be remembered. He replied, ‘Well, there is a line of Albert Camus that says. ‘This is a world in which children suffer.’ I’d like to have made a contribution to lessening that suffering.’ Kennedy spoke a lot about making a contribution. He used to say, ‘For if we do not do this, then who will do it?’ It’s so simple: if you have a talent, you have a duty to use it to the full.

Making a contribution and making a difference – they should be linked – is not only something that famous people can do, or that dead politicians can be quoted on. It is something that everyone can do in there own lives…”

Sir David Frost, Broadcaster and producer.

This quote is used by Dunhill in their latest advertising campaign. I first saw it in Wallpaper Magazine (March 2011) – there is a large photo of David Frost across a double spread with the quote down the right hand side. Underneath it just had dunhill.com. Simple is not easy, but it is usually the best. Nothing wrong with a good image and well written copy.

Thanks Matt Bargell for the Wallpaper subscription!