Anamorphic – is when the individual pieces align properly so you can see the intended representation when you look at it from a very specific angle. Not very well explained… but here the of placing the type “IT’S MORE THAN JUST PRINT” is a perfect example. Even though it is stretched across walls and corners it is perfect ably legible from one specific angle. Joseph Egan a final year student at Chelsea Art College created this. This is what he say’s about it in his blog:
“Completed in exactly one week from start to finish our work covers the entire corridor as well as venturing into the fire escape it’s without doubt the biggest work I have ever undertaken. Some of the letters cover more than one surface, with the ‘M’ actually hitting 4 walls overall whilst some letters are left untouched by anamorphosis and perfectly formed (‘J’ in the fire escape).
We chose this phrase for a number of different reasons. It’s supposed to challenge what people consider to be conventional graphic design, working with flat 2D surfaces and designing business cards, posters etc. as well as being a comment on the process we used to create the piece.”
Watch this short video and see how it was created. Sweet.